How many times have you wondered how long an Instagram Story actually lasts?
It’s a common question for users who are new to Instagram or curious about how to use Stories better.
In this article, we will discuss how long an Instagram Story lasts. Instagram Stories are short, lasting only 15 seconds each. You can add more stories one after the other. The stories disappear after 24 hours, so make sure to watch them before they’re gone!
Standard Instagram Story Length
A typical Instagram Story is 15 seconds long. In the past, if your video was longer than 15 seconds, it would be split into multiple parts. This was a little annoying because you had to watch the video in pieces.
Now, Instagram has changed that. You can post videos up to 60 seconds long without them being split. This is great because it allows for longer videos in one story.
The 60-second limit makes it easier to share longer moments without interruptions. It helps people tell their stories in one go.
So, whether it’s a quick update or something more detailed, Instagram Stories now let you post videos that are up to one minute long.
Photo Stories Duration
Photo Stories on Instagram last for 5 seconds. Unlike videos, they don’t get split or extended. You can simply post a photo, and it will be shown for 5 seconds before moving to the next story.
Best Practices for Using Instagram Stories
- Keep your videos concise, even within the 60-second limit.
- Use stickers, captions, and polls to encourage interaction.
- Add music to enhance engagement and make your story more lively.
- For 7-second photo Stories, use clear and impactful visuals.
- Stay consistent with your style and message to build brand identity.
- Post at times when your audience is most active for better reach.
- Include calls-to-action (CTAs) to guide your followers.
Also, don’t forget to check out my recent blog on YouTube video formats in 2025 to get tips on optimizing your video content for success!
Conclusion
Instagram Stories are a quick and effective way to share moments, with each video lasting up to 60 seconds and photos appearing for 5 seconds. The ability to post longer videos without breaks is a huge improvement, allowing for seamless storytelling.
To make the most of Instagram Stories, keep your content concise, engaging, and visually appealing. Use interactive features like polls and stickers, and remember to post when your audience is most active. This will help increase engagement and build your presence on the platform.